- Olympics Surge: Flutter’s FanDuel Sports Betting with Record Growth
- Historic Women’s Participation Fuels Bets: Women’s sports account for 24% of all Olympic wagers.
- New Markets Expand Reach: U.S. sports betting legalization in 23 states contributes to tripling the handle.
Wed Sep 11 12:15:58 – 2024 UTC–Flutter Entertainment has seen a significant uptick in sports betting activity during the recent Olympic Games, driven largely by its FanDuel platform.
With the Summer Games in Paris making history by achieving gender parity among athletes, women’s sports have notably captivated bettors’ interest. This surge in engagement, particularly in the WNBA and other women’s sports, resulted in women’s events claiming 24% of all Olympic bets placed through FanDuel.
Women’s Sports
During the Olympics, women’s sports captured significant attention, with 60% of soccer bets and 79% of gymnastics wagers being placed on women’s events, ultimately contributing to women’s sports taking a substantial 24% share of all Olympic bets on FanDuel.
Super Bowl
The global handle for Flutter during the Olympics more than tripled compared to the Tokyo Games in 2021. FanDuel, Flutter’s leading U.S. sports betting platform, reported a fivefold increase in total handle, outpacing the growth seen even in Super Bowl betting over the same period. The rise in wagers was also fueled by the expansion of sports betting markets in the United States, where 23 states now allow sports betting, up from just 10 states during the Tokyo Olympics.
Sports Betting
As interest in sports betting continues to grow, particularly around major international events, Flutter’s strategic investment in women’s sports and its expanding market presence are positioning the company for further success.
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