- Unilever’s AI-enabled freezers track stock in real-time, providing data insights to maximize ice cream sale
August 23 2024 12:02:26 UTC– Unilever’s AI-enabled freezers are transforming ice cream sales by using image capture and AI technology to monitor stock levels in real time and provide data insights to sales teams and retailers.
Global Deployment Drives Significant Sales Growth
Unilever is leveraging advanced AI and image capture technology to transform the ice cream retail landscape. The company’s AI-enabled freezers, currently installed in 100,000 locations worldwide, monitor stock levels in real time, ensuring that retailers can keep their shelves stocked with top-selling products. Unilever has set an ambitious goal to expand this technology to 350,000 units by the end of 2025.
Data-Driven Insights Boost Retail Orders
The AI-driven insights provided by these freezers have led to a significant increase in retail orders, with some stores reporting sales growth of up to 30%. The company is prioritizing the integration of this technology into 30% of its best-performing ice cream cabinets in key markets.
This initiative is part of Unilever’s broader strategy to harness technology for improving operational efficiency and enhancing customer satisfaction, positioning the company at the forefront of the retail industry’s digital transformation.