- Liverpool FC and Ladbrokes announce a multi-year partnership making Ladbrokes the club’s official betting partner in the UK and Ireland.
August 23 2024 12:06:56 UTC– Liverpool Football Club partners with Ladbrokes as the official betting partner in the UK and Ireland, in a multi-year deal announced via email from Entain Investor Alert.
Starting from the new season, Ladbrokes’ branding will feature prominently on pitch-side LED screens at Anfield and at St Helen’s Stadium, the new home of LFC Women’s first team. Beyond fan engagement, the partnership is set to contribute positively to local communities, building on Entain’s grassroots sports investment program, Pitching In.
Sameer Deen, Chief Commercial Officer at Entain, highlighted the synergy between the two entities, stating, “A passion for football is at the heart of everything we do, so creating this partnership with Liverpool Football Club, one of the most iconic and globally recognized names in sport, is truly special. Across our Entain brands, we are committed to working with partners that share our values and help build and enhance customer trust.”
This partnership underscores both LFC and Ladbrokes’ commitment to supporting grassroots football and enhancing the physical and mental well-being of communities, especially in socially challenged areas.