Logo at Deutsche Telekom office in GermanyLogo at Deutsche Telekom office in Germany

Bonn, Germany — Telekom is the most valuable German brand, the telecom giant said Thursday.

The brand value is gauged at 73.5 billion US Dollars, enjoying high consumer trust and a strong market position, the BrandZ study by Kantar found. The survey confirmed the brand’s success and growth.

 

Deutsche Telekom’s Chief Brand Officer Ulrich Klenke said:

“Thanks to an incredible team effort, our brand has reached a new level. This is a huge success for the Group. Now we have to do everything we can to continue to operate successfully. The brand contributes to the company’s success. It is there to boost the business. Together with the business units, we will therefore continue to do everything we can to capitalize on the success of the brand.”

By Lisa Luckas

Lisa Luckas is a Sr. Business News Editor at Nobot.News.

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