E.On Logo at one of company's buildingsE.On Logo at one of company's buildings

Essen, Germany — E.On, the German energy company, said Tuesday, it wants to be the the “playmaker of the new energy world in Germany and Europe.

E.ON operates 1.6 million kilometers of energy networks in Europe and supplies around 48 million customers with energy.

To better express its ambition, E.On’ new brand strategy emphasizes responsibility for Europe’s sustainable energy future, focusing on innovation, digitalization, and the energy transition.

The company aims to be a leader in creating a new energy world, driving change through campaigns like “It’s on us.” The repositioning aims to convey trust and optimism, reflecting a commitment to making new energy work through a holistic approach beyond green energy.

By Lisa Luckas

Lisa Luckas is a Sr. Business News Editor at Nobot.News.

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