- Ferrari N.V. announces a multi-year partnership with UniCredit S.p.A. for Formula 1 racing activities starting January 1, 2025.
September 02 2024 06:49:14 UTC– Ferrari has unveiled a new multi-year partnership with UniCredit for its Formula 1 racing team, set to commence in 2025. This announcement follows Ferrari’s recent decision to conclude its three-year sponsorship agreement with Banco Santander at the end of 2024.
Recently, Ferrari had announced the end of the F1 three-year sponsorship agreement with Santander, effective as of December 31st, of 2024.
Santander had been Premium Partner of Scuderia Ferrari in Formula 1 as well as in the Le Mans Hypercar (LMH) programme.
In the context of sports sponsorship, Ferrari’s new partnership with UniCredit signals a strategic shift and renewed confidence in its brand and future direction in motorsport. This move suggests that Ferrari is actively seeking to align itself with partners that can provide not just financial backing, but also strategic value, particularly as it competes at the highest levels in Formula 1.