IHG turned festival-goers worlds upside down with a flipped Hotel room during Lollapalooza Music Festival in Berlin 2024.
  • IHG Hotels & Resorts amazed Lollapalooza Berlin attendees with an upside-down hotel room, creating a popular photo spot and embodying Berlin’s vibrant spirit.
  • Mischa Barton, Riccardo Simonetti Lead Celebrity Appearances

Thu Sep 12 08:39:20  2024 UTC– IHG Hotels & Resorts debuted an upside-down hotel room at Lollapalooza Berlin, delighting festival-goers.

IHG Hotels & Resorts made waves at Lollapalooza Berlin with the debut of its upside-down hotel room, “IHG Hotels & Resorts Flipped.” The playful, inverted installation became a festival highlight, offering attendees a chance to capture unique photos in a setting that embodied Berlin’s eclectic spirit.

The installation attracted a range of high-profile guests. Mischa Barton, known for her role in The OC California, brought Hollywood glamour to the event.

Riccardo Simonetti, a leading German fashion influencer and TV personality, added a touch of style and charisma. Luna Schweiger, a renowned actress and model from Germany, and Gizem Emre, an emerging talent in the German film industry, also made appearances. Celine Bethmann, the stunning model who won Germany’s Next Top Model, completed the star-studded lineup.

IHG’s creative approach at Lollapalooza highlighted its commitment to blending hospitality with innovation, leaving a memorable mark on festival-goers.

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By Lisa Luckas

Lisa Luckas is a Sr. Business News Editor at Nobot.News.

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