• Unilever to sell Home Care business in Colombia and Ecuador to Alicorp
FRANKFURT, Germany – Unilever announced on Wednesday it has signed an agreement to sell its Home Care business and associated local brands in Colombia and Ecuador to the regional company Alicorp.
What is new?
Unilever has agreed to sell its Home Care business operations in Colombia and Ecuador to Alicorp. The agreement, announced on January 28, 2026, covers a portfolio of established local brands including Fab, 3D, Aromatel, and Deja.
Strategic Rationale
The sale is part of Unilever’s strategy to sharpen its portfolio and concentrate on categories where it can lead, innovate, and grow sustainably.
Reginaldo Ecclissato, President of 1 Unilever Markets, stated that while it was a thoughtful decision, it aligns with this ambition. Unilever described Alicorp as a respected regional player with strong capabilities in the home care sector and expressed confidence that the brands would thrive under the new ownership.
Transaction Details
The financial terms of the agreement have not been disclosed. The completion of the sale is contingent upon receiving regulatory approvals and fulfilling customary closing conditions.
About this company
Unilever is a global consumer goods company with a vast portfolio of brands across nutrition, home care, personal care, and beauty. The company operates in markets around the world.
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