Mon. Nov 11th, 2024

Update: DHL’s 3 E-Commerce Buyer Personas: Social, Sustainable, and Cross-Border

ByLisa Luckas

10/22/2024
  • DHL Group’s new press release highlights three influential e-commerce buyer personas: social, sustainable, and cross-border shoppers.
  • Social commerce, sustainability, and cross-border shopping dominate online purchasing behavior.

Tue Oct 22 09:44:10 -0000 2024 UTC–DHL eCommerce has published the final chapter of its 2024 *Online Shopper Trends Report*, focusing on the shopping habits of consumers across 24 key e-commerce markets.

Surveying 12,000 shoppers globally, the report outlines three primary consumer personas: Social Media Shoppers, Sustainable Shoppers, and Cross-Border Shoppers. This analysis, complemented by 19 in-depth country reports, provides insights to help businesses navigate the competitive landscape of peak season e-commerce.

Social Media Shoppers:
This group, primarily under 45, thrives on purchasing via platforms like Facebook, Instagram, and TikTok. With 51% shopping online two to three times a week, they prioritize personalized experiences, discounts, and sustainability, with 64% holding shopping subscriptions.

Sustainable Shoppers:
Focused on minimizing their environmental impact, these shoppers favor transparency in delivery emissions, with 73% seeking carbon footprint information and 43% willing to accept longer delivery times for sustainable options.

Cross-Border Shoppers:
This persona, especially prominent in Europe and APAC, seeks better prices and unique products from international retailers. Delivery costs and reputation are crucial, with 38% abandoning purchases if delivery is too expensive.

As e-commerce grows, these trends offer valuable insights for retailers preparing for peak season competition.

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A DHL report issued with NYU.

ByLisa Luckas

Lisa Luckas is a Sr. Business News Editor at Nobot.News.

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