- Knorr, Unilever’s second-biggest brand, achieved €5 billion in sales by leveraging taste trends, local innovations, and new audiences.
August 30 2024 12:02:13 UTC– Unilever’s Knorr brand reaches €5 billion milestone with bouillons driving growth through taste trends and innovations.
“At the heart of all these innovations is undoubtedly convenience. Home cooks all over the world are eager to achieve authentic flavours that would usually take hours to create, and Knorr delivers these in a matter of minutes”, Unilever said in a press release “This convenience has also proved to be very valuable in professional kitchens where, in 2023, Knorr’s Professional bouillon and seasonings category saw an underlying sales growth of 15%.”
In Latin America, where Knorr’s innovation and marketing is focused on popular local dishes, like red rice, the brand grew double digit in the first half of this year.
Similarly in the Philippines, the superior taste of Knorr’s chicken bouillon has made it the optimal ingredient in chicken tinola – one of the country’s favourite dishes.
In areas where local micronutrient deficiencies are widespread, Knorr’s bouillons are given an extra nutritional boost by being fortified with specific vitamins and minerals.
In Ethiopia, for example, where one in two people suffer from zinc deficiency, Knorr relaunched stock cubes fortified with zinc that are perfect for making shiro wat – a chickpea stew that is a national staple.