- Ferrari Renews and Strengthens 50-Year Partnership with Philip Morris International
MARANELLO, Italy – Luxury automaker Ferrari announced on Wednesday, December 3, that it has renewed and strengthened its multi-year partnership with tobacco company Philip Morris International (PMI).
The deal continues a collaboration between the two global brands that has spanned more than half a century.
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The new agreement was signed by Ferrari’s wholly-owned Italian subsidiary, Ferrari S.p.A., and will take effect on January 1, 2026. Under the renewed terms, Philip Morris International will become a Premium Partner of the Scuderia Ferrari HP Formula 1 team and a Series Partner of the Ferrari Challenge Trofeo Pirelli one-make racing series.
The announcement was made from Ferrari’s headquarters in Maranello.
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