- Landsec secured luxury brand Mulberry to open a new store at its Liverpool ONE retail and leisure destination.
- Mulberry will open a 979 square foot store on Peter’s Lane in November, Landsec said.
- The signing supports Mulberry’s strategy to invest in its core UK market and strengthen customer connections.
LIVERPOOL, UK — Landsec, a British real estate investment trust, secured luxury brand Mulberry to open a new store at its Liverpool ONE retail and leisure destination. The new 979 square foot store will open in November on Peter’s Lane, enhancing the area’s premium retail offerings.
Landsec said in an emailed press release today that the agreement marks a milestone in Peter’s Lane’s transformation into a leading premium retail destination.
New Store Details
The new Mulberry store will occupy a prominent position in Keys Court. It will offer Mulberry’s range of products to Liverpool ONE’s 33 million annual visitors. The destination attracts local shoppers, domestic visitors, and international tourists.
Strategic Importance
The signing reinforces Peter’s Lane’s growing appeal as a fashion and lifestyle destination. Recent leasing activity includes brands such as ARNE, Monica Vinader, and Salomon. Salomon opened its first full-price UK store outside London at the location.
Mulberry’s Strategy
The move aligns with Mulberry’s “Back to the Mulberry Spirit” strategy. This strategy emphasizes investing in its core UK market. It also focuses on strengthening customer connection and choosing locations that support long-term growth. Mulberry is the UK’s largest manufacturer of luxury leather goods. It is recognized for its contemporary interpretation of British heritage and commitment to sustainable luxury.
Pablo Sueiras, Head of Retail and Hospitality Leasing at Landsec, said Mulberry’s decision reflects the opportunity Peter’s Lane presents. He added that Liverpool ONE offers the right combination of brand performance and spend potential for Mulberry’s long-term ambitions.
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