тАв Reliance Consumer Products Names Amitabh Bachchan Brand Ambassador for Campa Sure Water
BENGALURU, India тАУ Reliance Consumer Products Limited announced on January 8, 2026, that it has appointed actor Amitabh Bachchan as the brand ambassador for its packaged drinking water brand, Campa Sure. The association aims to democratize access to affordable and safe packaged drinking water in India.
What is new?
Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Limited, has brought on veteran actor Amitabh Bachchan to represent its Campa Sure packaged drinking water. The company stated the partnership unites two iconic Indian brands and is intended to strengthen consumer trust.
Strategic Rationale
According to the company, the collaboration is based on shared values of trust, purity, and authenticity. “Just like brand Campa, Shri Amitabh Bachchan is a true Indian icon who rules the hearts of every Indian and their charisma transcends boundaries,” said Ketan Mody, Executive Director at Reliance Consumer Products Limited. The initiative’s stated goal is to provide access to safe drinking water at affordable price points throughout the nation.
Commenting on the association, Amitabh Bachchan stated, тАЬI am very happy to associate with Campa Sure. I am impressed with Campa Sure’s endeavour to help provide clean drinking water access to every Indian.тАЭ
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Background
RCPL acquired the Campa brand in 2022 and reintroduced its cola product to the Indian market in 2023. Since then, the company has expanded its beverage portfolio to include Campa Energy drinks, Raskik beverages, juices, and the newly launched Campa Sure Packaged Drinking Water.
Product Details
Campa Sure is positioned as an affordable option in the packaged drinking water market. The water undergoes over 10 purification steps to ensure quality. The brand offers a wide range of sizes to meet different consumer needs, including 250ml, 500ml, 1L, 2L, 5L, 10L, and 20L bottles.
About this RCPL
Reliance Consumer Products Limited (RCPL) is the FMCG division of Reliance Industries Limited (RIL). The company’s mission is to offer a range of consumer goods that blend global standards with local insights, focusing on accessibility and value. Leveraging the infrastructure of RIL, RCPL aims to provide products that meet the evolving needs of Indian households and communities.
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