• UPDATE: Experian and influencer Jimmy Darts launch holiday financial empowerment campaign
COSTA MESA, United States – Experian announced on December 22 a partnership with social media personality Jimmy Darts for a holiday campaign providing cash gifts to consumers and raising funds for charity.
The initiative included direct financial awards to individuals and generated a $75,000 donation to Feeding America.
What is new?
In a campaign titled Financial Power to All™, Experian and content creator Jimmy Darts teamed up to provide direct financial assistance and promote kindness during the holiday season. The collaboration gifted three recipients $1,000 in cash each, along with a free one-year premium Experian membership. The effort was designed to highlight Experian as a supportive resource for consumers in their financial journeys.
Campaign Details
The campaign was executed through the social media platforms of Jimmy Darts, a philanthropist known for surprising people in need with cash and other acts of generosity. The company stated the goal was to reach Darts’ millions of followers and position Experian as a “Big Financial Friend” to consumers. “We hope this not only gives recipients a boost but also helps more people know that they are not alone in navigating their finances,” said Dacy Yee, President of Experian Consumer Services.
In one video filmed in a Riverside, California store, a person was given the choice to keep $500 or pass it to another shopper. They chose to give the money away and were subsequently rewarded by Darts with $1,000 from Experian and the free membership, while the other shopper also received the $500.
Charitable Impact
As part of the campaign, Experian pledged to donate $1 to Feeding America for every “like” on the campaign videos, successfully reaching its goal of $75,000. Feeding America states it invests 98% of donations directly into its programs. The campaign videos garnered more than 15 million views and also helped raise over $280,000 from Darts’ followers for one recipient family in need of a wheelchair-accessible van.
About this company
Experian is a global data and technology company that powers opportunities for people and businesses. The company’s work includes services in lending, fraud prevention, healthcare, digital marketing, and automotive market insights, using a combination of data, analytics, and software. It also provides services to assist consumers with their financial goals.
Listed on the London Stock Exchange (EXPN) as a FTSE 100 Index company, Experian operates across markets such as financial services, healthcare, automotive, and insurance. It has a team of 25,100 people in 32 countries, with corporate headquarters located in Dublin, Ireland.
Related Topics
Update: Airbus To Supply 200+ Sparkwing Solar Arrays to Telesat’s LEO Constellation