- Ontex Triples Baby Pants Production in North America Amid Surging Demand
ATLANTA – Ontex Group NV announced Wednesday that it has tripled its production capacity for baby pants across its North American facilities to meet rising consumer demand for the fast-growing product segment.
The personal care manufacturer made the strategic expansion at its plants in Stokesdale, North Carolina, and Tijuana, Mexico.
The move aims to strengthen the company’s supply chain and reduce costs for U.S. retailers carrying private-label products.
The decision comes as the U.S. baby pants market is projected to grow by nearly 8 percent annually, according to a 2025 Grand View Research report. This growth is linked to a broader consumer shift towards store-brand products, with data from NIQ Omnisales+ showing private label sales grew 4.1 percent year-over-year in the U.S.
“As consumers prioritize both performance and value, Ontex is helping retailers deliver products that meet families’ needs, without compromise,” said Paul Wood, Ontex North America president. The company, a major private-label manufacturer in Europe, is leveraging its expertise to capitalize on similar trends in the U.S. market.